by: Michael Russer (a.k.a. Mr. Internet®)
REALTOR® Magazine - March, 2008
Your Website forms are the most direct way for your site visitors to contact and interact with you —they are literally the doorway to new online business. Unfortunately, this door is slammed shut for most agent sites. Getting prospects to complete your Web forms (with accurate [...]

Selling is not about what you know. Selling is about what you do consistently, time after time, with every prospect with whom you speak…

It’s no secret that search engine behemoth Google is muscling in on Microsoft’s territory with its suite of online applications called Google Apps. One of the big drawbacks of using these application tools is that you can only work on them when you are online. That is about to change in a big way…

When you reduce people to “a lead,” you have done nothing more than make them a number, or put them into a category. The truth is, these are people and when you truly understand and apply that distinction, watch how your conversion rates soar…

In the newspaper biz, important stories are placed “above the fold,” meaning that readers can see them right away without having to unfold the paper. Here’s how this approach can make a big difference in turning casual visitors into serious prospects…

Motivation, like attitude, cannot be worn on the outside like a raincoat- it has to come from within and here’s how you can tap into that powerful engine of success…

Most real estate agents are continually vying for that top spot on Google. After all, the right search term can send thousands of visitors to your site. The reality is that there are usually hundreds of thousands (and more likely millions) of other pages competing for only a handful of slots on the first page. But the good news is that Google’s new “Universal Search” combined with a little bit of creative thinking may be just the formula to capture Google’s most sought after piece of real estate.

The internet presents a set of problems for communication and relationships that even the best salesperson cannot overcome. Here’s how you can address them in a way that turns clicks into clients…

This seasoned Realtor® goes back to basics, using ingenuity, skill and the expertise of professionals to create a new, powerful, interactive website (www.PrimeVoyage.com) which directly assesses the value of your home…

Would you like to have customers return again and again to buy? Would you like to be first in line for additional orders and repeat business? Would you like to keep your customers for a very long time? Then read on for:
7 Tips for Building Relationships & Guaranteeing Repeat Business
(1) Make sure that you ask [...]