For Virginia agent Peter Scherman, founding member of The B&B Team, learning how to interact with Internet Empowered Consumers and using VAs has changed the way his team responds to potential clients, and has helped them present a highly professional image that speaks directly to a very specialized niche market of innkeepers. Here's Peter's story...

Practical and functional Websites rarely win prizes for design but they do win sales and profits. Here's why...

Will someone else interpret your e-mail message the same way you intended it?  This can become a painful trap during the transaction process.  Here's how to avoid that trap...

How important is it to contact new real estate leads quickly? According to a recent survey conducted by the National Association of REALTORS®, “Many prospects expect a response within one hour of trying to contact an agent but many (agents) don’t even respond within 24 hours.”  NAR data also shows that 71% of all prospects interview just one real estate agent. Having the right Contact Management Software (CMS) is the best way to stay on top of your leads and keep them organized...

The right message in the right place can be key in helping agents stand out from the competition, and VA Sharon Trombly of Las Vegas specializes in giving her clients a distinctive voice in marketing materials and Website copy. Here's how she does it...

Creating an effective, successful business blog is a bit more than merely typing up your thoughts and pushing the “submit” button to have them appear online. You need to think about your content, and also how to make sure that the content can be seen by potential readers. Marketing your blog is key.  I’ll show you a few quick and easy ways to establish your blog presence online...