For G-II Varrato II and his wife Lori Klindera, Coldwell Banker Residential Brokerage agents in Phoenix, creating a high level partnership with their VA has lifted a tremendous time burden off their backs, and allowed them to focus instead on implementing strategies to move their already successful business to a new level...

For all of us, it is much easier to define, the geographic, the demographic, and the behavioral aspects of your target market.  However, by tapping into your market's "psychographic" profile, the payoff in increased business can be huge...

With over 80% of home buyers using the Internet for their initial home search, where you land on the search engine pages can mean business success or failure. It is crucial to be at least on the first page of the major search engines like Google, Yahoo! or MSN. And ideally you should be at one of the top three positions (excluding the paid rankings). Beyond this and you’ll lose most searchers.  Here are some ideas to help you achieve this...

Sarah Reiter, owner of Creative Agent Solutions in Phoenix, specializes in working with a team of hand picked and highly trained VAs to offer services ranging from transaction coordination to custom database management. Here's how she does it...

Since the housing market has turned into a bit of a bumpy road, some real estate agents have become alarmed. Newer agents, in particular, hesitate to spend any money to build their business. Even some "old hands" have cut or eliminated their marketing and advertising budgets and are running their offices with a "bare bones" approach.  Usually, I would agree that if you aren't making money, you should be wary of spending it. But in the current housing climate, I'd like to offer a few thoughts...