RE/MAX Agent Anita Harmon was faced with going from team member to solo as an agent. This meant putting together a business in a hurry and be able to hit the ground running. With the help of her VAs, she's pulling it off with flair. Here's how she did it...

Have you ever been on a website or gone to a store on the basis of an advertisement only to find out when you went to purchase the product that it wasn’t as advertised? Our usual reaction is disappointment if not anger. The truth is you feel you have been caught in the old “Bait and Switch” game. And if you are not careful, that is exactly what your prospects will feel when they visit your site. Here’s why...

Well, it’s the New Year; have you resolved to get better organized? If so, the first thing you might want to consider organizing are your books. After all, tax season will be here before you know it. Here are some easy ways to get you started on the right foot...

Dynamic writing that speaks directly to an agent's target market can be the secret weapon that takes run of the mill marketing materials to a new level. As a top-notch writer who is used to interviewing celebrities, VA Lorraine Lucciola knows how to work her magic on a message...

Today’s Web-savvy consumers don’t have the patience to read through mounds of copy. They want to know what you offer, what sets you apart, and what’s in it for them. That’s why I advise my clients to Keep It Specific and Succinct (K.I.S.S.) when it comes to writing Web copy. Florid and bellicose prose (like this) makes beautiful poetry but lousy Web copy. Remember that your Web site is, first and foremost, a sales tool. Use it to highlight your strengths and specialties. Here's how...