REALTOR® Pat Moyer is free to ply her personal "art of communication", knowing that her top-notch VA keeps her business on track and organized. Creativity and technology come together in her VA’s know-how, from condensing voluminous data bases, creating “personal branding” in brochures and marketing tools, and perfecting a dynamic new website...

When people ask about getting more traffic to their site, I usually ask, “What’s wrong with the people who are already on your site?” I say this because most of the time the answer to more leads is not more traffic —it’s better conversion...

I have tried most, if not all, so-called “Lead Generation Systems” being offered by innumerable vendors anxious to get into our collect REALTOR wallets. However, it has been proven over and over again that my best qualified leads comes from my well written Internet Empowered Consumer (IEC) website, and a good SEO to start a pay-per-click campaign. If a vendor’s promise sounds too good to be true, it usually is —and here’s how you can tell what works, from what doesn’t ...

According to StagedHomes.com, the average return on investment of a staged home is 169%. For instance, to stage a home it will typically cost you anywhere from $212 - $1,089. The average return on that investment is $2,275 - $2,841!  Home staging is considered by many experts to be the single most effective marketing tool to selling a home for top dollar.  Here's how you can use proper staging techniques to be your seller's hero...

It’s full-speed ahead for Michelle Spalding, former legal assistant, and now, owner of TMC (Transaction Management Consultants), a multifaceted real estate support company. In addition to reducing brokers’ standard on-site office expenses, she offers a new “feedback” service to capture clients’ experiences and uses video conferencing to communicate with them directly...

During my initial meeting with a new client, we were discussing what pieces she would like me to write. Revising her Web copy was a given since she was taking her real estate business in a new direction. Listing presentation…check. Email drips…check. She also mentioned that she would like a personal brochure. I asked her what she’d use it for and she answered, “I don’t know, but everyone says I should have one.” That’s when the warning lights flashed in my head...