Coldwell Banker REALTORS® Kathy and Michael Rain (the Rain Team), were in over their heads, trying to keep their business afloat, while they personally monitored office help and administrative tasks. This is the unique story of a productive team who was ready to take the plunge into the talent pool long before the right VAs actually surfaced...

By now, we all know about the importance of targeting when it comes to your website. After all, the needs and desires of someone moving across town are very different than those of one moving across country. So how can you speak to both local and relocating prospects? Use the power of automatic GeoTargeting...

I recently have had the privilege of getting to know Leslie Appleton-Young who is the Vice-President and Chief Economist for the California Association of REALTORS®. She has recently put together some of the best research that I have seen that dramatically tells the story of the Internet Empowered Consumer (IEC™). She has graciously given me permission to present some of her more recent statistics. And believe me, you are going to want to see these for yourself!...

Have you thought about what branding can do for your business? As you probably know, branding is the identification – along with the positive image and sense of goodwill – by consumers that your product or service conveys in the marketplace. Without branding, we’d never be able to instantly recognize McDonalds, Coke, Wal-Mart or any other highly branded product or service. Here are some ideas to help you brand your services to be instantly recognized in your own area...

After spending over six years following her husband around during his Air Force career, this Military Spouse VA found a way to offer her considerable skills no matter where they relocated.  Specializing in contact/ lead management and listing management marketing, her business, Mountainsolns.com, also includes the creation of virtual tours; website and newsletter enhancement, email marketing and personal promotion marketing solutions...

Written communication, whether it’s your Web copy, listing brochures or emails, is one of the most important tools you have to let the world know about your skills and services. It is imperative that the words you send out show that you are a real estate professional who takes pride in providing the best possible service to your clients. Typographical and grammatical errors are a recipe for disaster. Many clients will never get to the heart of your message if they encounter mistakes along the way.  Here's how you can avoid some of the most common (and embarrassing) errors...