A major shift in the focus of her Website resulted in quick and outstanding results for Beverly Hills superagent Valerie Fitzgerald. Here’s how she went from $0 Web sales to bringing in over $40,000,000 worth of solid buyers in just a few short months of incorporating a highly targeted online strategy.

Hi Michael,

I’m happy to bring you up to date on the exciting changes I’ve experienced in my business since the 3-Day Advanced Workshop event last fall when you presented ideas that totally changed the way I view my Website.

At the time I attended the event, we had a small site...about 10 pages. We had visitors to our site, but no one stayed very long and we had nothing to capture them. In your workshop we heard about all these agents making sales from their Websites while we were getting nothing! I thought about the approach you presented about the importance of building your Website for your target market – to provide valuable information for them. I realized that this is also how I personally use the Web – to gather information.

That resonated with me and helped me get into the mind of the viewer to create helpful articles and programs for my site that would meet the target market’s needs.

So I changed my site from information about me, to providing helpful articles and programs that educate and inform my visitors. Now, according to our Website statistics, clients who view my site stay an average of 5-15 minutes and we know who’s visiting.

Here’s how we did it.

We outsourced our structural Web development to an expert virtual assistant – a new concept for us that we learned during the workshop. From there, we had seasoned writers create articles and programs for our site with the end result of not only driving traffic to our site but getting them to stay longer and revisit so we can make sales, sales, sales!

About half of our clients are Web savvy. Those that are, and what became our target market, have responded gamely to our available reports. We did not try to draw our non-internet users to the site.

We have seen a jump in the number of people finding us and have a way of tracking our leads and following up with them. Staff, clients, and other agents have remarked that our site is easy to use, informative, and great to look at. Best of all we have had qualified buyers contact us from the Web…from various parts of the country and one as far away as England!

These changes we made to the Website, following the specific direction you provided, have resulted in attracting highly qualified clients who have contacted us and allowed us to make some incredible sales! We sold one house to an internet buyer for $16,500,000!

Our clients also benefit from this new approach. They have more visibility for their listings, and people who don’t yet know us or the local area can get information to help them make an informed decision.

You’ve made a believer out of me and I’ll continue to look for ways to develop my site to provide more services to my target market.

Thanks for the big part you played in steering me in the right direction!

Sincerely,

Valerie

Valerie Fitzgerald/Coldwell Banker
301 N. Canon Drive, Suite 215
Beverly Hills CA 90210
310-285-7515
www.valeriefitzgerald.com

EDITOR'S NOTE: I distinctly remember Valerie and her executive assistant Sandra attending last year's Chicago 3 Day Advanced Workshop. At the start of the first day they were not totally convinced that their market would be attracted to the "niche" targeting principle we were covering. However, they (to their credit) persevered and the result is that her Web presence is responsible for bringing in over $40,000,000 of serious buyers in just a few short months! 

Play the video below to see and hear how Valerie described her astounding results to a hushed audience of 130 mega-producers in New York:

NOTE: click the pause button II below twice to play this video and make sure your speakers are turned on

Valerie’s experience is a wonderful illustration of the powerful difference it makes to simply step into the shoes of someone in your target market. Once you see things from their point of view, it opens up an incredible array of possibilities on how to reach them with your message.

Because Valerie is our success story of the month, she will receive her choice of the three valuable tools below: (she selected the Imprev membership and will now have access to dynamic marketing tools to promote her business).
 

Remember, even if your story isn't chosen you still win because you get to see how other top performers do it. Besides, you can always try again!