Recognizing the importance of a strong Internet presence and cutting edge technology to stay on top in today’s real estate market, Jim Dolanch has put the team and tools in place to make it happen in his business. Here’s how he did it…

Dear Michael,

When I attended your 3-Day Advanced Internet Marketing Boot Camp event in January 2005, I learned about several key concepts that have changed the way I approach my business. This 3 day seminar was so full of information and great ideas that I attended again in 2006.

At that time, the most intriguing thing in the promotional letter I received about the event was that I should come and find out how to use a Virtual Assistant. I didn’t know what a VA was before that, but when I heard you speak, the idea struck a chord with me, and it didn’t take long for me to act on this. As you know I’ve been working with Vickie as my VA for 18 months, and this has really broadened the scope of having professional assistance with so many tasks. Having a VA has allowed me to hand over so many of the details of support and concentrate on what I do best.

I’ve also used Guru.com and Elance with great success for outsourcing design creation and production of marketing materials for campaigns.

After you kept the pressure on me, I implemented Homefeedback.com to manage showing feedback, and my listing sellers are happier than they’ve ever been. So often sellers never know what’s going on while their home is on the market, and this system keeps them in the loop. It also helps me acquire new listings because the service is such a great selling point. It has really reduced our work in getting feedback in a timely fashion, and my onsite listing coordinator is able to handle the whole process.

Follow-up on leads is critical to building a database and establishing a relationship with prospective clients, and prior to working with my VA, I had nothing in place. If someone wasn’t ready to do business when I first heard from them, I had no way of following up, and 9 out of 10 fell through the cracks. The value of using email drip campaigns is a no-brainer! We set up a system 8 months ago, and my VA handles this entire drip email process - all it takes from me is 30 seconds to forward leads to her every Monday. I can directly credit three sales to our drip email efforts, and in that time only 2 people have opted out, so my database continues to grow.

One thing that has really helped me is the brainstorming we’ve done on developing my Unique Positioning Statement to determine my niche in the real estate field. This has given me the backdrop to make decisions about where we should be heading with all aspects of the business. Establishing a focus on families and families who are moving with their children gives me the direction for building a website that provides just what these customers need.

A complete re-design of my website will launch within the next few weeks, and everything about it will be geared toward making it really work for me. I used your ePower Pro™ book to guide me through the process, and after I’d completed the homework with the bubble charts, I had all the information I needed to build the site. I hired a top-notch web designer who knows the key ingredients needed for a powerful website. My current website looks good, but less than 1% of my business is generated from the website. Over 80% of consumers today start their search for real estate on the Internet, so having a powerful website that can track activity and capture new leads is essential for me. I’m confident I’ll see a large increase in web based business once the new site is in place.

In addition to the back end site capabilities, this new site will be an information rich resource for my target clients. Whether they’re looking for free reports and guides to real estate, or preferred partners in the housing industry for everything from roof repair to mortgage lenders, they’ll find it on my website and hopefully refer others to visit.

Thanks Michael for helping me understand the Internet Empowered Consumer, and giving me the tools to implement the technology and strategies to enable my business to continue to grow and prosper.

Jim

Jim Dolanch, GRI
Century 21 Frontier Realty
McMurray, PA
(724) 941-8680
Jim@JimDolanch.com
www.JimDolanch.com

Thank YOU Jim, for being one of my most "coachable" students!  You are relentless in implementing the ideas and strategies you learn and are now seeing the payoff. You also have an amazing ability to quickly grasp the importance of marketing with the Internet Empowered Consumer in mind and to implement in your business the transformational tools and techniques that can boost you to the top. I know you can look forward to dramatic results with your new website and your continued use of the latest technology and resources in all aspects of your business.

EDITOR'S NOTE: For the last two years, Jim attended the 3 Day Advanced Internet Marketing Boot Camp event. This is where agents receive live coaching from me on how to immediately implement a breakthrough approach to business without having to do the work themselves. They see how you can focus only on what you love to do, make a great living doing it and have all the free time you want to enjoy your success. CLICK HERE to learn more about the most advanced training in the industry on Internet Marketing and using Virtual Assistants. BTW, this coming July 7-9, 2006 in Chicago is the last 3 Day event I'm doing, ever!  If your online business is important to you, this is the one (and only) event you don't want to miss.

Because Jim is our success story of the month, he will receive his choice of the three valuable tools below: (he selected the Imprev membership and will now have access to dynamic marketing tools to promote his business).
 

Remember, even if your story isn't chosen you still win because you get to see how other top performers do it. Besides, you can always try again!