A recent column by Teresa Boardman titled “Consumers Don’t Want to be Captured” on Inman News about whether or not agents should capture people’s personal information generated a firestorm of commentary.  It also demonstrated pretty darn clearly how divided the real estate industry is over this topic!
The people who commented fell pretty much into one [...]

Mr. Internet’s Modern Aesop Fable:
 The Lemming Meets The Lion and Who Survives
Lion: Hello, Lemming
Lemming: EEEK!  What are you?
Lion:  I’m a Lion.
Lemming: A what?  Oh well, never mind.  Even though you smell a bit funny, you want to run with me?  I’m going this way.
Lion: No thanks. Really.  I’m pretty happy in my territory right here.
Lemming: [...]

The use of Google maps has long been a listing display enhancement feature for many real estate agent Websites in one way or another.  However, it wasn’t until very recently that Google’s latest mapping innovation, Street View, was made available to individual agent sites as well.
Street View is the newest feature of Google Maps that [...]

Blogging - one of the most powerful internet tools available today, some would even say THE Most.  What started as a simple means of journaling or making social commentary has become a major workhorse when it comes to generating traffic and business.  But, as with most workhorses, this particular Clydesdale requires a lot of care [...]

Says me!  Everyone has their idea of what works and what doesn’t.  And, considering the overwhelming quantity of webinars and e-courses and cd sets and ebooks out there on everything from “Real Estate Staging” to “How to Conduct Webinars” (seriously!), apparently Everyone wants you to pay for them to tell you what they think.
So how [...]

I travel all over the world, literally, giving my shtick about living a productive life and career, using Internet tools to improve your business, understanding the Internet Empowered Consumer, all that stuff.  And sure, I get paid decently to do it, but still - knowing that recent statistics show only about 10% of an audience [...]

Every now and then you hear something that makes you go “Hmmmm… Isn’t that the point?”  I had one of those moments not too long ago.  I was talking with a real estate office HR Manager about her agents’ reaction to the Online Dominance program, and if any other agents were getting curious yet.  She [...]

by: Michael Russer (a.k.a. Mr. Internet®)
REALTOR® Magazine - March, 2008
Your Website forms are the most direct way for your site visitors to contact and interact with you —they are literally the doorway to new online business. Unfortunately, this door is slammed shut for most agent sites. Getting prospects to complete your Web forms (with accurate [...]

Selling is not about what you know. Selling is about what you do consistently, time after time, with every prospect with whom you speak…

It’s no secret that search engine behemoth Google is muscling in on Microsoft’s territory with its suite of online applications called Google Apps. One of the big drawbacks of using these application tools is that you can only work on them when you are online. That is about to change in a big way…