I travel all over the world, literally, giving my shtick about living a productive life and career, using Internet tools to improve your business, understanding the Internet Empowered Consumer, all that stuff.  And sure, I get paid decently to do it, but still - knowing that recent statistics show only about 10% of an audience attending seminars such as mine actually put what they learn into action can be disheartening!  Am I out there wasting my breath?
Then I get messages like the one I received from one Charles Sullivan of RE/MAX Metropolitan.  He had attended one of my presentations in Hawaii back in January, wherein, by the way, he won a hat from me for “Bravery”.  As a REALTOR®  in the Virginia/Maryland/DC area, he faces some pretty stiff competition and was looking for an edge, but he decided to implement just ONE little piece of what I advised… Gee - now THAT’S brave, huh?  Just teasing, Charles…

Anyway, the item he put into action was the Internet Empowered Consumer letter.  As he puts it, “Your IEC letter has worked wonders for me.  I send out many, many IEC letters, knowing I will never hear from most of the recipients again. That’s OK. However, enough of the recipients do eventually respond with their hearts. With the help of your letter, I have ‘created’ some excellent clients.”  Now, you can’t beat that!

Sending these letters brings about a mindset change for the REALTOR® which is crucial for success.  Firstly, it “speaks their language”, automatically building trust with the IEC, while telling the consumer that you are there to serve them when they are ready.  Secondly and every bit as importantly, this creates in your mindset as an agent or broker that you have enough confidence in your program that it is not necessary to bug people to death to get their business.  This apparently has caused a tremendous positive shift in business for Charles.  The equation that works for Charles is: Clever Letter + Mindset Change = Successful REALTOR®.

What equation works for you?  If you can’t think of one, you need to take a fresh look at the way you are doing business…

And, if you are looking for one thing to implement, I suggest you take a serious look at the Blogging Bootcamp being offered by Dakno Marketing, one of the top web design and SEO firms in the world for real estate.  Visit www.BloggingBootcamp.com or email info@bloggingbootcamp.com for additional information!

 

 

 

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